Diet Coke Deflation Index

I noticed something odd today. I’ve watched with ire the price of Diet Coke creep up over the years. The price of a 20oz bottle available at the impulse-buy area by the checkout area of local grocery stores was $2.10 just a month or two ago.

Today I grabbed my facemask, trekked to the local grocery store, and while preparing to check out, I noticed the current price.

The price went from $2.10 to $1.60 for a 20oz bottle. That’s a deflation of ~23.8% in just a month.

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